top of page


It’s easy enough to rally the troops with a pep talk: “Starting today, we’re going to boost sales by X percent over the next quarter.” But rousing speeches and motivational platitudes only go so far. What about removing barriers to performance? Or driving change from a proactive mode as opposed to a reactive one? What about all that paperwork and all those meetings that stand in the way?

While there’s no silver bullet to achieving sales effectiveness, there are several drivers that can help sales managers influence and enhance sales rep performance. Here are five keys to unlocking productivity within your sales team.

1. Assess Your Team

It is important to determine what motivates your team. Ways to do this include:

  1. Providing a questionnaire/survey

  2. Conducting informal conversations

  3. Having team brainstorm sessions

Some typical motivators are:

  1. Career development

  2. Learning and knowledge

  3. Health and balance

  4. Materials and possessions

  5. Status and prestige

  6. Recognition and praise

2. Communicate With Your Team

Open communication in your business allows you to:

  1. Share financial information and goals

  2. Provide an update of upcoming sales

  3. Let your employees know the impact they are having on the business.

  4. Display the status of your employees' or team’s performance (e.g. a “performance thermometer”)

Ways to communicate include:

  1. Formal sales meetings

  2. Impromptu huddles

  3. 1:1 Meetings (employer with employee)

  4. Buddy system (peer-to-peer

3. Empower Your Team

It is important for your team to feel empowered in order to build team spirit, to have a positive working culture and to encourage creativity.

Ways to do this are:

  1. Change it up – change people’s responsibilities each week

  2. Take turns chairing meetings

  3. Have a “manager for the day”

  4. Have group discussions to share creative sales idea

4. Recognize and Reward Your Team

Recognizing and rewarding your employees' contributions is essential.

  1. Here are some ways to recognize your employees for excellent customer service/sales:

  2. Create a performance points system

  3. Remember birthdays and anniversaries

  4. Hire a corporate travelling masseuse

5. Have Fun with Your Team

Finally, it’s important to have fun!

Some ways to do this are:

  1. Create team outings

  2. Have “Snoop Days” – allow your employees to go out and shop at your competitors, and discuss what they see

  3. Engage in team building activities

  4. Develop sales contests

  5. Play a motivational song first thing in the morning

The above five tips will help you create an environment that motivates and empowers your staff to improve their performance.

Ready to make TEAM BUILDING? Get started today! Call Us !

bottom of page